'Landlocked' is the title for our SS25 collection centred around city dwelling surfers longing for that coastal lifestyle. We have blended banker stripes and suiting fabrics with baggy surf pants and shower proof overheads to take you from Thursday afternoon in the office to a long weekend in the shred. Partly shot during the Hackney Half, one of our favourite East London events which celebrates our borough and brings our community together. We wanted to focus our product around city to sea gear, merging business with coastal outdoor culture. We also shot in and around our everyday hangouts; our shared space studio, and our local pub - both in Haggerston, Hackney. The concept for this shoot plays on the idea of dreaming of the surf whilst stuck in the city, albeit at work, on the commute or at your local - we are always thinking about the surf.
Shot by talented friend of the brand Jos White (@joswhitephoto)
Modeled by Arnaud Lin (@argh_no) and our very own Rebecca (@rebeccalatter)
Styling and Art Direction by us.